Award-Winning Magic Light Pictures makes its premiere at Brand Licensing Europe

Magic Light Pictures       

September 29th 2017, London: Magic Light Pictures, owners of the hugely successful Gruffalo’s licensing programme, will make its appearance at Europe’s busiest licensing show.
The impressive consumer products portfolio has grown strategically with long-term agent CAA-GBG over the last 8 years in the UK, as the company continues to expand through brand partnerships and a best in class licensing programme.
Daryl Shute, Brand Director, said; ‘2017 has already been an incredible year for The Gruffalo. March saw the opening of the first Gruffalo theme park attraction at Chessington World of Adventures Resort, and our ground-breaking Augmented Reality app ‘Gruffalo Spotter’ has enjoyed over 370,000 downloads. The licensing programme continues to grow in new categories, expanding our reach to wider audiences. It’s the right time to be exhibiting at BLE to share our successes with the industry.’
The Highway Rat, which premieres this Christmas on BBC One will be showcased at B.L.E. along with family favourites The Gruffalo’s Child, Room of the Broom and Stick Man, all based on the award-winning picture books written by Julia Donaldson and illustrated by Axel Scheffler.
To further support the team and its ambitious growth plans, Magic Light has appointed Aidan Taylor-Gooby as Licensing Manager to develop licensing opportunities around existing and forthcoming IPs. Aidan joins Magic Light Pictures with an enviable track record, having latterly managed licensing programmes for One Direction and Little Mix at Modest! Management.
Magic Light is also welcoming conversations with international agents, distributors and licensees at the event on the back of the licensing programme gaining real momentum in Germany and an ambitious growth strategy for international markets.

To make an appointment with the team and discuss any of the new IP and licensing opportunities please contact Daryl by emailing or drop by to stand C90.

About Magic Light Pictures
Magic Light Pictures makes imaginative entertainment for audiences, families and children worldwide.

The company creates high quality films and products and has built the wonderful Gruffalo brand over many years. Its filmmaking includes feature films such as Oscar-nominated animation Chico & Rita, comedy thriller Wild Target and natural history documentary One Life.

Magic Light directly manages production, licensing, global distribution and marketing. Its award winning films, The Gruffalo, The Gruffalo’s Child, Room on the Broom and Stick Man have been sold to 180 broadcasters worldwide. It runs an international merchandising programme with over 40 licensees and 350 products.

The company are currently in production with another Donaldson and Scheffler title, Highway Rat which will air on BBC One this Christmas.

About The Gruffalo
First published in 1999 The Gruffalo has been described as a ‘modern classic’ and together with is companion book, The Gruffalo’s Child, they have sold over 17.5 million copies worldwide and been published in 64 languages.

In 2009 Magic Light Pictures produced a half hour animated special based on The Gruffalo which premiered on BBC1, Christmas Day 2009 to over 10 million viewers and has since won many international awards. The second Gruffalo’s Child film was premiered in 2011 and proved to be just as popular.

Magic Light has also successfully developed a high quality Gruffalo licensing programme with an extensive range of products (over 40 licensees worldwide) available at retail and on line. You can find more information about The Gruffalo and see many of the licensed products if you visit: and

From books to films, merchandising and stage shows, The Gruffalo is a fast growing classic brand.

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