Jumbo continues to hold the top spot for Adult Puzzle & Accessories!

London 9th March 2018, Jumbo Games is delighted to announce its NPD Full year 2017 results, showing that the company remains the UK’s Number 1 Adult Puzzle & Accessories Manufacturer, showing growth of +13%!
Jumbo’s own brands, Wasgij, Falcon de Luxe and Portapuzzle all showed double-digit growth throughout 2017 and were the Top Three brands in the category. Wasgij saw an increase of 22% in its 20th anniversary year, with the release of ten new puzzles, including a highly collectable Special Edition puzzle to honor this landmark. Wasgij also held the top two spots for 2D Adult Puzzles with the Christmas 13 ‘Turkey’s Delight!’ and Original 27 the ‘20th Party Parade!’, showing the huge popularity of the brand and puzzle themes and artwork.
Jumbo’s premium, traditional puzzle brand, Falcon de Luxe, experienced continued growth with a staggering 28% increase throughout 2017. This comes as little surprise to the manufacturer, as the increase of over 40 new puzzles in 2017 and continued investment in the highest quality of puzzle images has played a huge part to the brands success.
Jumbo’s Portapuzzle brand continues to be the nation’s favourite choice in puzzle storage boards, with the Portapuzzle Deluxe, Portapuzzle Standard 1000-piece and Portapuzzle Board items, and saw growth of +16% throughout 2017,
“We are ecstatic to be able to announce such positive results across our adult puzzle and accessories ranges these past 18 months” began Steve Washbourne, Sales Director at Jumbo Games. “Our Number 1 brand, Wasgij, had an incredible year, proving our strategy throughout 2017 to be extremely successful. With puzzling now more ‘fashionable’ than ever, proven by the growth of the adult puzzling market in 2017, this really is an area that retailers should look to capitlise on and grow this year and we are fully committed to helping this happen.”
Continuing the success of last year, Jumbo have made a very healthy start to 2018, with the entire adult puzzle market growing by 17.3% YTD February*. Jumbo is continuing to see double digit growth with an increase of 11% and successes across its popular brands, Wasgij (+19%), Falcon de Luxe (+24%) and Portapuzzle (+8%).

*NPD YTD 2018

 

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