London 4th September 2017, Jumbo Games is delighted to announce new adult puzzle releases this September, building up to the busy Christmas period. Following the continued growth in NPD results, the puzzle manufacturer will be further increasing its key adult range, Falcon de Luxe, with the addition of 10 brand new puzzles to the much-loved collection.
The latest NPD results show Jumbo’s core adult brands are continuing to see strong double-digits growth, with Wasgij, Jumbo’s leading adult puzzle brand up +14% in its 20th anniversary year. Jumbo’s Falcon de Luxe premium puzzle collection has continued to grow through 2017, and YTD July figures show the brand up +18% as well as the Portapuzzle accessory brand showing a 46% rise in sales YOY*.
Jumbo’s Falcon de Luxe puzzle brand, which celebrated its 40th Anniversary last year and grew up over +26%**, continues to be a big focus for Q4 2017. New puzzles that have launched in time for the autumn buying period include the Falcon de Luxe ‘The Writer’s Cottage’ 1000 piece puzzle, with an image featuring a picturesque cottage view in a wintery village, that Jumbo are predicting to be one of the most popular puzzles this autumn winter.
Additional new launches include the Falcon de Luxe ‘Seasonal Cheer’, ‘Snow in London City’ and ‘Festive Skaters’, puzzles that all come in a 1000-piece format. These puzzles continue the nostalgic winter theme, with Festive Skaters depicting a family enjoying their time at the ice skating rink and Seasonal Cheer a snowy Christmas market image. For those that enjoy a smaller piece count, the ‘December Shopping’ 500-piece puzzle, features an image every family will be familiar with, showing parents and children returning from a Christmas shopping trip. For fans of scenery and wildlife, there’s the beautiful ‘Winter Garden Birds’ 500-piece puzzle as well.
In addition to the above, Jumbo also launched the Falcon de Luxe ‘Santa’s Christmas Helpers’ puzzle in June, which comes with a free 1000-piece puzzle, offering plenty of puzzling fun to keep everyone entertained over the festive season.
“We’ve had a really strong year across all our adult puzzles so far and it’s great to see continued growth YOY, even before we hit the key selling period.” began Stewart Middleton, Managing Director at Jumbo Games. “Following its anniversary year, our Falcon de Luxe brand continues to remain a favourite with puzzlers across the UK and we’re excited to launch these new products as we move into the autumn season!”
*NPD July 2017
**NPD Full Year 2016