LONDON, 27TH NOVEMBER 2017– One Animation, creators of the global smash-hit, Oddbods, announce a series of multi-category licensing deals across Europe spanning apparel, home and FMCG.
A number of tasty Oddbods treats will be hitting stores early next year: Talent Show’s range of confectionery and juices will be launching across Central Europe, Confitrade’s tangy fruit gums will be available to fans across Russia, whilst Balocco’s Oddbods Easter Eggs will be on shelf from March next year.
Early 2018 will also see the launch of Oddbods bedding and home textiles by Herding across Germany alongside an expansive range of activity books and puzzle crafts by Nelson. Origami Group will similarly launch a range of puzzles and arts and crafts lines in Russia nationwide, with Baltic developing a must have complementary line of Back to School bags and stationery items.
Reflecting the phenomenal demand for Oddbods product in the territory, Russia’s retail chain, Europe, are running a retail loyalty program distributing over 100,000 Oddbods plush premiums across their 50 stores from next month. The premium campaign is supported by above the line TV advertising, outdoor media and in-store point of sale.
Sashim Parmanand, CEO of One Animation, comments, ‘This great new raft of partnerships with best in class category leaders is testament to the popularity of the show and the insatiable demand for Oddbods product. As we look to 2018 we will continue to delight fans with fun and creative activations across consumer products, digital and gaming.’
In line with this, packaging expert Coveris will be providing promotional branded packaging solutions for kid’s meals to the foodservice sector across the UK in 2018.