LONDON, 14TH FEBRUARY 2018 – Australia’s biggest sports organisation, the Australian Football League (AFL), has teamed up with Emmy nominated globally acclaimed, Oddbods for the launch of the ‘AFL Beginner’s Guide to Footy’ later this month.
With the objective of bringing new fans into the sport, the partnership fully integrates the Oddbods brand across the AFL’s communication platforms using exclusive content, including three pieces of bespoke Oddbods animation that each highlight the unique rules and inclusive culture of the beloved sport in the Oddbods’ inimitable humorous way.
Look out for in-stadium screenings, in-school activations, digital channel integration, club and player collaborations, on-ground events and more starring the seven loveable, highly unique Oddbods characters: From sports-mad Fuse to super-cool Slick, even lazybones Zee will be getting in on the act!
“The AFL and Oddbods are the perfect fit; both brands embrace individuality, fun and teamwork. Partnering with the AFL on this initiative allows us to interact with Oddbods fans in a whole new and meaningful way against the exciting backdrop of Australia’s national game.” comments Anabel Higgin, Marketing Director of One Animation, the studio behind the show.
“Australian Football is a big part of this country’s family life, with adults and kids of all ages watching on TV, in stadium, or participating themselves in community programs and local leagues,” AFL Head of Programs and Market Development, Alistair Dobson said. “We fully expect the Oddbods partnership to bring plenty of fun to Australian Football and are very much looking forward to it!”