London UK – April 26, 2018 – One Animation, creator of the hit, Emmy Award-nominated, animated series Oddbods, announced that it has partnered with American Marketing Enterprises, Inc., a wholly owned subsidiary of Global Brands Group, and Concept One Accessories for Oddbods sleepwear and accessories, respectively, in North America. American Marketing Enterprises and Concept One join master toy partner Kids Station, and apparel licensee, The Bentex Group, Inc.
“We are thrilled to bring American Marketing Enterprises and Concept One on board in the US,” said Will Ochoa, International Licensing Director of One Animation. “Both of these partners make fantastic products and will complement our core toy and apparel lines to create a complete Oddbods statement at retail in 2018. “
American Marketing Enterprises is developing a range of children’s sleepwear and Concept One is developing a line of accessories including bags, backpacks, luggage, cold weather accessories and headwear.
“We can’t wait to get to work on Oddbods headwear, bags and more,” said Bernie Hafif, V.P. Licensing and Acquisitions at Concept One. “Oddbods is a brand that resonates with young children, kids and tweens, presenting an enormous opportunity across age groups and channels of distribution.”
The license agreements between One Animation and its new licensees were brokered by One Animation’s North American licensing agency, Brandgenuity.