Kids Station Toys, Inc. and Bentex embrace their inner odd to lead toy and apparel effort
London UK – 30th November 2017 – One Animation, creator of the hit, Emmy Award-nominated, animated non-dialogue comedy series Oddbods, announced that it has partnered with Kids Station Toys, Inc. and Bentex Group, Inc. as master toy and apparel licensees, respectively, in North America.
Kids Station will create a range of engaging interactive electronic toys including small collectibles, blind bags, playsets and plush accessories, all of which celebrate the fun of every Oddbods character.
“We are thrilled to have Kids Station and Bentex as our first partners for our US program, with deals brokered by Brandgenuity,” said Will Ochoa, International Licensing Director of One Animation. “Both partners have a proven track record of developing fun and innovative products which will bring the crazy world of Oddbods to life. We now have the foundations in place to satisfy the rapidly growing popularity of Oddbods in the US and provide fans with the products they desire. “
Elliot Newman, President at Kids Station Toys added. “Our mission is to work with brands that successfully combine fun with opportunities for kids to grow, learn and develop. Oddbods is therefore a stand-out brand for us, providing boundless humor, silliness and laughter while teaching us the importance of embracing each other’s differences and quirks. This synergy has provided the perfect partnership for us to work together to create some truly exciting and outstanding products.”
Bentex Group, including its divisions, Extreme Concepts, LLC & H.I.S. International, LLC, will develop a line of kids’ apparel to include t-shirts, fashion tops and more. Oddbods licensed products will begin launching in Fall 2018.
“We are excited to launch Oddbods apparel,” said Susan Peia, EVP of Licensing at Bentex. “Oddbods is a wholesome, fun property that is clearly resonating with both kids and tweens. This is the kind of brand we love to partner with and build for the long term.”