Super Wings lands at London Toy Fair


London, 19thJanuary 2018, Alpha Animation and Toys will be showcasing an array of new products from its leading pre-school property Super Wings at London Toy Fair on the Kayes of Cardiff stand (Gallery 144). The brand has seen continued growth since launching in the UK last year, and with Alpha Animation & Toys confirming both product and animation plans for 2018/19, Super Wings is set to enjoy another successful year.

Benefiting from its dual programming across both Tiny Pop and Cartoonito, the Super Wings fan base in the UK has been growing rapidly. Series 2 will be launching in the UK imminently, with Series 3 of the animation in production and Series 4 already greenlit. There is also a Super Wings movie in the initial planning stages, and a stadium tour in talks, making 2018 a huge year for the property.

With the animation performing so well, the toy collection will see several additions. New for S/S ‘18, Alpha Animation & Toys will be introducing characters from Series 2 which fans of the show will love! All 5 new characters will launch across two different SKUs; Transform a Bots and Transforming Vehicles. Kids will enjoy roleplaying with the Deluxe Transforming Vehicles, which come with a 3” Transform a Bot character. They simply transform from plane, to robot, to vehicle in a few easy steps.

For outdoor play, Bubble Blast Jett is a must have for any Jett fan. Children can watch Jett release a continuous stream of bubbles as they fly him around!

Jett’s Super Robot Suit, which is due to launch A/W ‘18, transforms from a free-wheeling vehicle to a free-standing figure with lights, sounds, and a Transforming Jett Vehicle included. Jett’s Take Off Tower is also new to the range, offering on the go play as a portable 2-in-1 airport playset. Robot Ready Jett is a core focus for 2018, and is sure to be a pre-schoolers best buddy, offering interaction, lights and sounds.

“We are extremely happy with how well Super Wings is performing” commented Kerry Tarrant, Marketing Manager at Alpha Animation & Toys. “The brand has continued to grow from strength to strength since its launch in 2017 and with lots of activity planned for 2018, this is a property that buyers will not want to miss!”
Alongside the animation and toy collection activity, the official licensing programme will launch across the UK later this year, with key categories including apparel, ride ons and more, via UK agency Rockpool Licensing.

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